Baxter Smith

Realtor®

Email Address

[email protected]
Primary Phone

(415) 841-3041
License Number
#01954904

With a background in technology and film, I bring a unique blend of creativity, strategic thinking, and storytelling to the real estate process. Buying or selling a home is much like crafting the perfect narrative — it’s a journey, a romance, and ultimately a story with a successful, fulfilling ending. Whether you’re buying your first home or selling a cherished property, I’m committed to helping my clients achieve their dreams and find the perfect place to call home.

While I started my real estate career in Manhattan, my roots are now firmly planted in San Francisco, where my passion for the city and its dynamic real estate market drives my success. Specializing in San Francisco and the Bay Area, I pride myself on offering an in-depth knowledge of the local market, from its unique neighborhoods to its competitive pricing trends. I’m consistently ranked among the top 10% of real estate agents in the city, a testament to my commitment, drive, and success in guiding clients through the buying and selling process.

Since joining The Lurie Group in 2019, I’ve been able to further elevate the level of expertise, collaboration, and personalized care my clients deserve. Whether negotiating a deal or navigating a complex market, I approach each transaction with tenacity and passion to ensure my clients’ needs are met with the utmost care.

Beyond real estate, I’m an avid lover of San Francisco’s vibrant culture, diverse architecture, and dynamic communities.

What My Clients Say

My husband and I own a staging company in SF and get the opportunity to work with The Lurie Group often, and have been working with Alexander and his awesome team for many years. We love the ease of working with their team; every project is organized and facilitated smoothly, and all aspects of prepping the listing fall into line quickly which is excellent for their clients and allows us to best do our job as well. When the Lurie Group is on the project, the quality of the listing goes up in every way. Whenever we get the call, we jump at the opportunity to work with them.

— Alyssa Anne Marie

What My Clients Say

There is no question that The Lurie Group’s network came into play; we sold our home in record time at a record price that far exceeded our expectations. Do not underestimate the value of their relationships.

— Bethary R.

What My Clients Say

As I left my home of eighteen years so that it could be remodeled and staged, Baxter Smith and the Lurie Group management team supervised and coordinated all the complex tasks and the various trades people. They recommended to me a highly competent design company for staging, brought on preferred painters, carpenters, electricians, photographers, lighting specialists and flooring people.

— Mark M.

What My Clients Say

The Lurie Group succeeded on so many levels for me that it's difficult to highlight the most salient for this review and for brevity. It's helpful, in starting, to note that I interviewed numerous San Francisco realtors and teams before choosing, without hesitation, this group of dedicated and experienced professionals. As I left my home of eighteen years so that it could be remodeled and staged, Baxter Smith and the Lurie Group management team supervised and coordinated all the complex tasks and the various trades people. They recommended to me a highly competent design company for staging, brought on preferred painters, carpenters, electricians, photographers, lighting specialists and flooring people. Daily they were on the property--as I had moved 200 miles away--to make sure the work was being done beautifully, especially the landscaping. Once the property was ready, Zander and Baxter presented a smart marketing strategy that resulted in a strong sales price, despite a global pandemic. Their exemplary work continued after the sale to ensure a seamless inspection and escrow period, reporting to me frequently about progress in what amounted to a flawless listing and sale. I can't recommend this team of professionals strongly enough to potential buyers and sellers of San Francisco properties.

— Susan W.

What My Clients Say

I have used Alexander Lurie and his team twice, once in buying a new home in Bernal Heights and four years later for the sale of the same home. In both cases, he and the team exceeded my expectations and delivered an exceptional outcome. In the sale of my house he designed a process that accommodated our desire to continue to stay in the house and not have staging brought in. He designed a plan on how to optimize the aesthetic, look and feel of the house without staging, just by rearranging furniture and tapping into his vast network of contractors and service providers for minor touch ups here/there (at very reasonable prices). The off-market and on-market strategy and approach he and the team devised and executed led to an outcome that exceeded expectations on price and time to sale (one week in contract) with exceptional terms. The whole team went above and beyond on both the purchase of the house and sale of the house, with great marketing, sale execution, advice, and out of the box thinking. These efforts resulted in buying low and four years later selling high, what else could you want?

— Jenny Taylor

What My Clients Say

Home buying is intense in any city, let alone San Francisco right now. Alexander put us at ease and always had our best interests in mind. A few of the things that set Alexander apart are: - "Always on" and "make it work" attitude - Tenacity and Vigor - Compassionate and a great Listener - Responsible and on time - Knows what it takes to Win - Local knowledge - One of the few realtors® I've seen on a Bike! I highly recommend Alexander in this competitive and tricky market. We are now happy homeowners and look forward to working with Alexander again.

— Benjamin W.

What My Clients Say

Alexander was AMAZING! He was on top of everything, when we were drowning in paperwork he was like Batman, came in and made sure everything went perfect. Lastly, he is an amazing salesperson and got us a record price per square foot for our neighborhood. Thanks Alexander!!!

— Ron I.

What My Clients Say

If you're looking to buy or sell a home in San Francisco, you need to meet with the Lurie Group. Not only do they know the market inside-and-out, but also their combination of marketing acumen and deep knowledge of off-market interest and inventory helped us sell our house without ever having to go on MLS, pay stagers, or move out...and for the price we wanted! At the end of the day they will make sure you get the best deal possible regardless of which side of the transaction you're on so you can rest easy in your new home.You'll be in great hands with Alexander and his team!

— Nikhil B.

What My Clients Say

If you want to sell or buy a home, your choice of real estate agents depends on what matters most to you. My recommendation is that, if you want an agent who: * has excellent insight into the local real estate market... ...choose Alexander Lurie and The Lurie Group! * knows the real estate business inside-out... ...choose Alexander Lurie and The Lurie Group! * is highly committed to success for the client... ...choose Alexander Lurie and The Lurie Group! * goes to great lengths for client needs along the way... ...choose Alexander Lurie and The Lurie Group! * has great marketing and communication skills... ...choose Alexander Lurie and The Lurie Group! * is a great negotiator to "get to yes" with the other party... ...choose Alexander Lurie and The Lurie Group! * is trustworthy, reliable, and a pleasure to work with... ...choose Alexander Lurie and The Lurie Group! When I sought to sell my home in SF and move across the country, I interviewed about 10 real estate agents (it may seem excessive, but I kept interviewing until I found the right fit). Alexander was clearly the best. It was readily apparent that, in addition to having expert knowledge of the real estate business and the market, he also had outstanding "people skills": a rare combo of "IQ" and "EQ". Since I was leaving town, I also needed an agent who I could trust. The Lurie Group was the right choice. Alexander accommodated my requests and preferences as I prepared to relocate. When I left, I turned over the keys to the Lurie Group team. They oversaw the staging of my home, conducted open houses, crafted excellent marketing strategies, were very accessible to prospective buyers, and kept me updated along the way. The team was regularly available by phone, with great communication on everything. Alexander led the effort and the whole team was very helpful, even with some unique needs because I was so far away. Eventually, they found a solid buyer, meticulously shepherded all phases of the process, made my steps in the transaction very smooth and systematic, and brought it to a very successful conclusion. Alexander Lurie and the Lurie Group team were excellent, and I highly recommend them for all the reasons mentioned above, and more. Skip the other 9 interviews and just meet with Alexander!"

— Brad K.