Alexander Lurie

Alexander Fromm Lurie

Executive Vice President, Growth

Email Address

[email protected]
Primary Phone

(415) 696-0288
License Number
#01952347

Alexander Fromm Lurie is the founder and leader of The Lurie Group, a nationally recognized real estate team. Recognized among the top 300 teams nationwide and the top 100 in California by Real Trends, The Lurie Group has facilitated over 500 home sales, exceeding $1 billion in total volume in San Francisco. In 2024 alone, the group oversaw $152 million in home sales, including the sale of Annie Leibovitz’s home, as featured by The Wall Street Journal.

Born in San Francisco and raised in Marin County, Alexander is a trusted and results-driven San Francisco real estate agent known for his discretion and expertise. He consistently delivers exceptional outcomes for his clients, such as the $5.995 million sale of 2374-2376 Greenwich Street, which closed at $1 million more than his client had paid just a year earlier—a 20% gain in 12 months. His record-setting sales and efficient transactions have earned him a reputation for excellence.

Alexander’s professional background combines management consulting at Oliver Wyman with entrepreneurial success as the founder of a marketing company he later sold. This unique experience equips his clients with a competitive edge in negotiation, valuation analysis, and strategic home marketing.

Son of Rabbi Brian Lurie and Caroline Fromm Lurie and grandson of Alfred and Hanna Fromm, the stage was set early for Lurie’s drive toward community service. He has served on the Board of Directors for both the Jewish Community Federation and JCRC in San Francisco and is the immediate past Chair of the Regional Leadership Council for the Birthright Israel Foundation. His contributions to the community earned him the Lloyd W. Dinkelspiel Award for Young Leadership.

Alexander is the brother to Sonia, Daniel, and Ari Lurie and a proud uncle to six. Outside of work, he is an avid cyclist, nature enthusiast, and passionate live music fan. He graduated from Northwestern University in 2006 and attended The Thacher School in Ojai, California, for high school. Alexander and his wife, Danielle, live near Buena Vista Park in San Francisco.

What My Clients Say

Lurie group was fantatsic. Recently had them sell our condo in San Francisco. The whole process was exceptional. From staging to pricing strategy to everything. Got much more for our condo than I expected. Materially above other comps in the market. So their strategies work. Trust the process! Alex and Sarah made us comfortable through the whole process. Kept us informed, had a well-thought-out strategy, explained things clearly, and was overall great to work with. All in all, a rockstar team!

— A. Z.

What My Clients Say

Sarah and Alexander of the Laurie Group were fantastic people to work with. From the jump they were helpful and enthusiastic. Their knowledge and expertise of the SF area was evident. We found the place we loved, and Alexander and Sarah were immediately ready to help us close the property in the same day. It was great. If you are looking to buy or rent in the SF area, I highly HIGHLY recommend working with them. They are professional and service was and has been outstanding.

— Brandon B.

What My Clients Say

Working with Sarah and Alexander from the Lurie Group made what can often be a stressful experience remarkably smooth and hassle-free. They patiently answered all of our questions, no matter how trivial, and addressed any concerns we had with patience and understanding. Their communication skills are exemplary, as they ensured that we felt informed and supported every step of the way. Even after paperwork was signed, Sarah continued to follow up with us to ensure a smooth transition into our new home. In addition to their outstanding customer service, Sarah and Alexander demonstrated a high level of integrity and transparency. They were upfront about all aspects of the contract, ensuring that we fully understood the terms and conditions before signing. This honesty and integrity were greatly appreciated and further solidified our trust in them. We couldn't be more grateful for their invaluable assistance throughout this process and would highly recommend them to anyone in search of a dedicated, knowledgeable, and genuinely caring agent.

— Alexandra K.

What My Clients Say

We recently worked with Alex and Sarah on selling our house and we couldn't be happier with the experience. From start to finish, they were extremely professional, knowledgeable and always available to answer any questions. Their expertise and guidance made the entire process seamless and stress-free. Alex’s negotiation skills are top-notch and they both helped us get a much better than we were expecting deal on our home sale. I highly recommend Alex and Sarah to anyone looking for a reliable and skilled real estate agent. They truly go above and beyond to ensure their clients are satisfied. Thank you guys so much!

— Liza Z.

What My Clients Say

I have used Alexander Lurie and his team twice, once in buying a new home in Bernal Heights and four years later for the sale of the same home. In both cases, he and the team exceeded my expectations and delivered an exceptional outcome. In the sale of my house he designed a process that accommodated our desire to continue to stay in the house and not have staging brought in. He designed a plan on how to optimize the aesthetic, look and feel of the house without staging, just by rearranging furniture and tapping into his vast network of contractors and service providers for minor touch ups here/there (at very reasonable prices). The off-market and on-market strategy and approach he and the team devised and executed led to an outcome that exceeded expectations on price and time to sale (one week in contract) with exceptional terms. The whole team went above and beyond on both the purchase of the house and sale of the house, with great marketing, sale execution, advice, and out of the box thinking. These efforts resulted in buying low and four years later selling high, what else could you want?

— Jenny Taylor

What My Clients Say

Home buying is intense in any city, let alone San Francisco right now. Alexander put us at ease and always had our best interests in mind. A few of the things that set Alexander apart are: - "Always on" and "make it work" attitude - Tenacity and Vigor - Compassionate and a great Listener - Responsible and on time - Knows what it takes to Win - Local knowledge - One of the few realtors® I've seen on a Bike! I highly recommend Alexander in this competitive and tricky market. We are now happy homeowners and look forward to working with Alexander again.

— Benjamin W.

What My Clients Say

Alexander was AMAZING! He was on top of everything, when we were drowning in paperwork he was like Batman, came in and made sure everything went perfect. Lastly, he is an amazing salesperson and got us a record price per square foot for our neighborhood. Thanks Alexander!!!

— Ron I.

What My Clients Say

If you're looking to buy or sell a home in San Francisco, you need to meet with the Lurie Group. Not only do they know the market inside-and-out, but also their combination of marketing acumen and deep knowledge of off-market interest and inventory helped us sell our house without ever having to go on MLS, pay stagers, or move out...and for the price we wanted! At the end of the day they will make sure you get the best deal possible regardless of which side of the transaction you're on so you can rest easy in your new home.You'll be in great hands with Alexander and his team!

— Nikhil B.

What My Clients Say

If you want to sell or buy a home, your choice of real estate agents depends on what matters most to you. My recommendation is that, if you want an agent who: * has excellent insight into the local real estate market... ...choose Alexander Lurie and The Lurie Group! * knows the real estate business inside-out... ...choose Alexander Lurie and The Lurie Group! * is highly committed to success for the client... ...choose Alexander Lurie and The Lurie Group! * goes to great lengths for client needs along the way... ...choose Alexander Lurie and The Lurie Group! * has great marketing and communication skills... ...choose Alexander Lurie and The Lurie Group! * is a great negotiator to "get to yes" with the other party... ...choose Alexander Lurie and The Lurie Group! * is trustworthy, reliable, and a pleasure to work with... ...choose Alexander Lurie and The Lurie Group! When I sought to sell my home in SF and move across the country, I interviewed about 10 real estate agents (it may seem excessive, but I kept interviewing until I found the right fit). Alexander was clearly the best. It was readily apparent that, in addition to having expert knowledge of the real estate business and the market, he also had outstanding "people skills": a rare combo of "IQ" and "EQ". Since I was leaving town, I also needed an agent who I could trust. The Lurie Group was the right choice. Alexander accommodated my requests and preferences as I prepared to relocate. When I left, I turned over the keys to the Lurie Group team. They oversaw the staging of my home, conducted open houses, crafted excellent marketing strategies, were very accessible to prospective buyers, and kept me updated along the way. The team was regularly available by phone, with great communication on everything. Alexander led the effort and the whole team was very helpful, even with some unique needs because I was so far away. Eventually, they found a solid buyer, meticulously shepherded all phases of the process, made my steps in the transaction very smooth and systematic, and brought it to a very successful conclusion. Alexander Lurie and the Lurie Group team were excellent, and I highly recommend them for all the reasons mentioned above, and more. Skip the other 9 interviews and just meet with Alexander!"

— Brad K.